Which of These Three Audiences Are You In?
Wednesday, August 8, 2012 at 3:26PM
Lee Van Ham in From Lee, businesses for One Earth, spirituality

Here are three audiences that I’m guessing are most interested in this blog. Which of the three are you in? (multiple answers welcome) OR, if you see yourself in a different audience entirely, … ahhh, then you simply must tell us (comment below) what audience that is!

1.The first audience is people who suspect, believe, or are open to considering that our ecological and economic crises today are also deeply spiritual. They want to engage our need to live on one planet with a worldview that is more powerful than the reigning one. Therefore, they are open to the spiritual and mythological and welcome learning about a compelling, modern worldview that connects with ancient wisdom in an appealing remix of what the Enlightenment separated into secular and sacred. The Cultural Creatives, studied by Paul Ray and Sheila Anderson and comprising 25% of the U.S. population, would be one group who fit this description. 

2. The second audience will be found in institutions and congregations of multiple faiths and traditions who are already pushing in the direction of this blog and my book or could be enticed by it. Because of the 32 years I led such organizations, I am conversant with the context and can target this audience rather readily. Examples:

3. The third audience lies scattered in the business, academic, and economics professions. Our One Earth Project team knows people in this audience. They have have expressed interest in connecting with us around this book. Social entrepreneurs, heterodox economists, psychologists, green investors, and corporate attorneys are representative of people I am in relationship with who have an interest in the themes of this book. Most of these people are also active with nonprofit organizations which could become potential advocates of this book.  Examples:

Please, please leave a comment telling us which audience you are in.

Article originally appeared on OneEarth sustainability amid climate change (http://www.theoneearthproject.org/).
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